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A Little About Me
I'm an award-winning multi-platform storyteller with expertise in digital communications strategy, content marketing, and audience engagement.
I excel in developing campaigns that engage thought leaders, science lovers and the general public. In addition, I provide guidance and training on social media best practices, thought leadership, campaign development and analytics through private consultation and speaking engagements. I am currently the Assistant Director of Social Media at the University of California, San Francisco (@UCSF). |
My Work
Women's History Month, 2019
This month-long campaign highlighted and celebrated women in a variety of roles at UCSF. The campaign was so successful that it launched a series of similar advocacy-oriented campaigns across UCSF channels.
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#StandUpForScienceSF
This award-winning campaign supported a university-wide initiative to respond to threats to funding for federal science and health organizations.
Two unique hashtags created for this campaign hit Twitter's "trending in San Francisco" list ranking. |
UCSF engages Reddit
Our carefully crafted AMAs support larger communications objectives and generate millions of impressions on this notoriously fickle platform. Some of our AMAs remain among the top 10 of all time in our chosen sub-Reddit forums.
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